March 23, 2020

Our Services

We have worked with small and medium sized businesses for over 20 years. Our clients have seen year-over-year growth by as little as 30% to a whopping 1500%. We have personally built start-ups to incredible success and we can help you do the same.

If your tooth hurts, you go to a dentist. After a careful diagnosis, she can tell you if it’s tooth decay, a chipped tooth, a root canal issue, or something else. Unfortunately, business owners spend years suffering from pains like high turnover, lack of energy in their sales team, or any number of issues. Why live with a toothache? Why not dig deep and get to the root of the problem?

Our deep dive diagnostic is based on work originally done at IBM and has been perfected by thirty years of refinements in over 600 companies. We know what we’re doing.

You’ve come to the best.

So take a deep dive into over 100+ factors that determine maximum sales growth. We will dig deep, put every process under a microscope with both team and 1:1 interviews to get to the bottom of what is holding you back. If you have sales problems, you will clearly see the vital factors that you need to improve to unlock massive growth for your organization.

Our assessments have been used by countless organizations to lay the groundwork for systems and strategies. They are a framework to help you effectively manage execution of Best Practices in Sales. You won’t be running around putting out fires after this assessment, instead, you will see clearly a path forward.

What you choose to do with it is up to you.

You can hire us to lead the executive, or if you are adequately staffed, we will show you how to use this tool to move forward within your organization and grow the bottom line.


Do people like to be led or managed?

Did you ever hear of a world manager? Or do we value a world leader?

Obviously, the answer is that people tend to appreciate leaders.

They create vision, translate that vision into reality and help rally people behind them through inspired action.

What would it look like if everyone in your organization aspired to become a leader?

How much would it grow your bottom line?

How much better would you sleep at night?

How much more rewarding would work be?

Luckily, it is possible to build a company of leaders.

Leadership training is a robust and mature process that can be installed in any organization, no matter what size or industry.

Leadership is a sustainable competitive advantage that will increase company morale and revenue, decrease turnover and other costs, and provide a fulfilling adventure for your staff and clients.


strategy-biz_development_consultingThe two primary questions we want to answer:

    1. What are your business objectives?


  1. How can you save money while improving results through outsourcing execution?

When you outsource part or all of your sales management execution to us, you will typically see dramatic improvement in top line revenue, morale and a reduction in turnover.

Does your Sales Department need a sales manager (SM)?
Does your SM need assistance with analysis, team building, recruiting or training?
Do you want your team to hit and exceed their numbers?
Do you need someone to manage your 1-2-3 year plan for growth?

We can take any part of your sales process and manage it for results.

Combine our Complete Sales Engineering Analysis + Assessment with our Sales & Marketing Strategy Blueprint and manifest it with sales leadership execution through weekly/monthly sales meetings, coaching calls, sales analysis and accountability to you.

We will help you reach your goals through a shared vision.

You ready?


Having worked as one of Carlos Slim’s CEOs for eight years, Juan Reffreger knows the business landscape of Latin America like no other small business advisor. Under his direction, Sales Professors will build out a strategy and help you build a team, and manage the day to day operations of a LATAM sales team.

With strong relationships with key strategic partners, vendors and retail outlets, Sales Professors can ramp up a robust LATAM sales team within six months for most products and services. We provide both Spanish and Portuguese sales expertise.

You can open one office or fifty. OR go completely digital.

We will be with you every step of the way.

Go ahead and outsource revenue development to us, or get your staff trained to effectively use a marketing mix of digital media and face to face selling to tackle and dominate this $16 trillion market.

The premiere plan to re-engineer a sales force for organizations who don’t have a plan for growth. Includes complete diagnostics, marketing plan review and much, much more.

  1. Create a Sales Factory using the latest best practices in sales engineering to automate prospecting, sales, account management, customer service and a whole host of other functions and create consistent, measurable results.
  2. Make a business case for growth by understanding key metrics like cost of prospecting, value of lost sales, cost of sales hour, and much more.
  3. Review 17 components of sales effectiveness in your organization or department, including compensation, sales support, sales skills, strategic plans, customer retention and more. Give solutions to solve these problems.
  4. Create quarterly diagnostics roadmap that includes reviews of a sales organization’s Process, Strategic & Tactical Planning, Business Development, Personnel Optimization, and Technology.
  5. Create a roadmap for sales potential for both the company as well as individual reps.
  6. 360 Review with all front facing staff.
  7. Quarter by quarter action plans for 18-24 months.
  8. And much, much more.

Our Solution:

Step 1: Using a proprietary process, in just one session you will discover your business purpose. Not what you are meant to do, but WHY?

We will help you answer the questions:

What do you need to be doing to inspire action and inspire people?

Take a look at this masterful video from TED if you want more insight on what you will get.

Step 2

Step 2: The “Work Less, Make More” System.

We will create a customized monthly plan to help you take action and learn how to use our “Work Less, Make More” system. This system helped one of our clients grow revenue at his firm 60% year-over-year for seven years while working five (5) hours or less per week! No more will you be stuck in a mindset of either “not enough time” or “not enough money” to achieve your life and business plans.

Areas of Life

Step 3

Step 3: Making Your Dreams a Reality.

You will manifest your dreams with the help of on-going Executive Coaching from the deep perspective of not one but two seasoned business gurus. We are here not only to close the gap between where you are now and where you want to get to but to be there for you 24 hours a day.

That’s right, we don’t limit our time to one hour per week. You get us in your back pocket.

If we decide to work together, you will be able to contact us any day of the week.

Our coaching process will involve an ongoing refinement of the following elements:

  • Discover what stops you.
  • Do what you do best.
  • Power of Focus
  • Master Time
  • Say Yes to You
  • Clone Yourself
  • Add Value
  • Innovate
  • Make More Money
  • Create a Mastermind of Advisors

Jack Welch, named The CEO of the Century, who led GE to from $12 billion to $280 billion in value, said that creating a learning culture is possibly the best sustainable competitive advantage there is.

Let us help you and your employees develop and grow. Whether it’s learning a new skill like customer service or time management, or lowering stress and pressure in the workplace through best practices in EQ, we are here to guide you through executive level training.



We guarantee that your staff will love our workshops. That’s because we customize every program. We first get input from participants and do plenty of discovery to ensure that we give attendees exactly what they need to help them succeed.


Some of the workshops we offer include:

  • How to Succeed as a Sales Manager
  • Sales Engineering for the 21st Century
  • Secrets of Fortune 500 Sales Organizations
  • Customer Service: Critical Elements To Boost Satisfaction by 25% or More
  • Customer Service Training: Managing Customer Service
  • Telemarketing: Using the Telephone as a Sales Tool
  • Public Speaking: Building Leadership Through Empathy, Charisma and Knowledge
  • Change Management – How To Effectively Deal With our Rapidly Changing Business Landscape
  • Leadership for the Stressed Out CEO
  • EQ – How to Change Your Company Culture and Improve Productivity by Raising the Emotional
  • Management Skills of Your Whole Team.
  • Giving Effective Feedback
  • Using Critical Thinking to Make Effective Decisions at Work
  • Communication Strategies: Build Relationships and Self-Confidence
  • The Professional Supervisor
  • Delegation: The Art of Delegating Effectively
  • Managing Difficult Conversations
  • Conflict Resolution: Dealing with Difficult People
  • How to Sell Like a Superstar: What Does the Top 1% Do Differently?
  • Coaching and Mentoring for New Managers
  • Coach-in-a-Box – The Coaching Toolkit for Managers – Advanced
  • Business Leadership: Becoming Management Material
  • Networking for Success
  • Advanced Writing Skills
  • Dynamic Sales Presentations
  • Motivation Training: Motivating Your Workforce
  • The ABCs of Supervising Others
  • Self Leadership
  • Leadership Skills For Supervisors: Communication, Coaching and Conflict
  • Business Etiquette – Gaining The Edge
  • Writing Reports and Proposals
  • Business Writing That Works
  • Developing Your Executive Presence.
  • Building Your Self-Esteem and Assertiveness Skills.
  • Conquering Your Fear of Public Speaking.

Read our thought pieces

Increase your sales by 36% next year!

You will find that outsourcing the prospecting to us will save you money, increase first meetings for your sales team (who doesn’t like that?) and free up time for your sales force to close and service accounts. We manage and are completely responsible for delivery of qualified leads.

If you desire a complete turnkey solution where Sales Professors finds qualified prospects AND delivers a signed contract to your door, then this is the solution for you. You can focus on product delivery and customer satisfaction. We will do the rest.

We believe that Sweden is the #1 entry point for businesses looking to expand into the European market. With a GDP that’s half the size of Mexico but with only 10 million people, Sweden is the #1 ranked country by Forbes for business. Sales Professors has excellent ties to business development consultants in Sweden who have ties to all areas of commerce including, but not limited to, real estate, IT, consumer goods, media and much more.

With a robust business infrastructure, it may be the safest and most lucrative country to do business in. The Swedes are renowned for trust and execution and their business culture is exemplified by incredible brands like IKEA, Volvo, H & M and more.

Read more at Forbes: